#1) AdThrive
AdThrive is a platform that provides tailor-made ad management smart solutions as per the requirements of your business with guaranteed higher RPMs. It was founded in 2003. It includes three publishers’ solutions: Growth, Engagement, and Revenue.
Adthrive is good for niches like customer tech, food, lifestyle, sports, travel, and more. It generally lifts publishers’ revenue to 75% with custom ad strategies, smart solutions, and an award-winning team to assist you.
Features:
- Custom ad layouts are provided to increase revenue.
- Dashboards are available for revenue and performance data.
- Enables access to national brand campaigns.
- Decrease bounce rates through core web vitals solutions, site performance plugins, and JavaScript expertise.
- SEO solutions are provided to improve RPM reporting, traffic source, and keyword strategies.
- Other features include video monetization, advanced AI, and so on.
Pros:
- Excellent ad quality.
- Higher RPM comparatively.
- Easy dashboards with revenue and performance insights.
- Good customer support.
Cons:
- High minimum traffic requirements.
- Takes a long payment time i.e., after 45 days.
Eligibility: It requires minimum traffic of 100,000 monthly pageviews with mainly US traffic and pre-installed Google Analytics.
Approval Process: Hard
Payout Terms: Payment is Net-45 scheduled on time. It is done on the 15th of every month. It supports five payment methods: ACH, eCheck, Paypal, Paper check, and Global Wire Transfer. Its minimum payment threshold limit is $25.
Revenue Share: 75% of all its ad revenue goes straight to publishers and 25% is utilized for ad serving fees, associated costs, and discrepancies.
CPM: Its average RPM ranges between $13-and $15.
Verdict: AdThrive is recommended for its minimum payment threshold limit which is just $25. It means you need to have $25 as a revenue balance to be able to get paid the further amount.
Website: AdThrive
#2) Google AdSense
Google AdSense is a platform that enables publishers to use their website to earn more money by selling their remnant space to advertisers. It offers two solutions, namely: auto ads and responsive ads.
Auto ads help in creating good content, increase revenue, and are built for mobiles, you need to adjust for mobile or site. Responsive ads optimize ad size automatically according to tablet, smartphone, or desktop and increase your revenue potential.
To get started, you need to follow the three simple steps: Create a Google account, add a phone number and address, and connect your account to AdSense.
Features:
- Enables to earn money from your site from vacant spaces.
- Advertisers compete for the ad space which leads to more relevant ads on your site.
- Optimizes ads for mobile or desktop to be seen or clicked quickly.
- Saves time by automatically showing tailored ads for your site’s layout.
- Provides highest paying ads for your space that is right for your audience.
- Enables you to control the customization of ads.
Pros:
- Provides analytics for traffic.
- Effortlessly pays payments.
- Does not require updating coding every time for new ads.
Cons:
- No free trial or free plan or free version is available.
- Configuring analytics is a bit challenging.
Eligibility: There is no minimum traffic requirement to sign up for its account. Other requirements include 18 years of age, an active Gmail account, and should have a website.
Approval Process: Easy.
Payout Terms: It offers a Net 30 payment term. It means you would get the payment 30 days after the billable month. Its minimum payment threshold limit is $100.
Revenue Share: It provides a different share of the revenue for different products due to differences in costs. For displaying ads it gives 68% of the revenue, for search, it gives 51% of the revenue, and so on.
CPM: Its CPM ranges between $1 to $3 and RPM ranges between $5 to $10 for broad niches.
Verdict: Google Adsense is best for its easy approval process, analytics, easy payments, and more. It has a minimum payment threshold limit of $100, which is very high comparatively.
Website: Google AdSense
#3) Mediavine
Mediavine is an ad operation that provides full ad management services to build sustainable businesses for users. In terms of cost, fees, or working, it provides total transparency. It offers solutions to all your ad management needs, whether they are small or large. It includes creating content cards, social sharing, WordPress framework, and more.
It helps in every step of a publisher or advertiser, like launching ads, optimizing the site for speed and SEO, creating exclusive content, and so on. It has over 8,600 content creators and has been working for 16 years.
Features:
- Provides lightweight ad technology to not let your content slow down.
- The video forward feature enables the users to easily showcase the videos.
- Keeps the quality of ads in control by working with just premium ad units.
- An exclusive Facebook group to connect to their community easily.
- The data-driven dashboard is available to check your RPM, top posts, videos, and more easily.
- Places ads dynamically to optimize viewability and maintain better ads standards.
Pros:
- Ads are of good quality and are always relevant.
- Provides transparency in all aspects that make it a trusted ad partner.
- Multiple payment options are available, including Paypal, International ACH, domestic ACH, and more.
Cons:
- Limited reporting features are available.
- Disturbing branding at the bottom of the ads.
Eligibility: It requires page views of between 60,000-and 80,000 per month. It’s better if your traffic is from countries like the U.S., Canada or the U.K.
Approval Process: Hard.
Payout Terms: Its payment is done on the Net 65 schedule where you would get paid every 5th after 2 months from the month of money earned. Its minimum payout threshold limit is $25.
Revenue Share: It gives a revenue of 75% to the publishers in cases where the ad expenses are borne by Mediavine and the remaining 25% keep themselves. In case the expenses are borne by the partner, 80% of revenue would be given to publishers and the remaining 20% would be from Mediavine itself.
CPM: Its average RPM ranges between $13 and-15.
Verdict: Mediavine is recommended for services like providing quality ads, multiple payment options, a data-driven dashboard, and more. Some users reported limited reporting features.
Website: Mediavine
#4) Ezoic
Ezoic is an award-winning ad network platform that guarantees the highest revenue and best UX to its users. It provides a free trial to use its features without any credit card requirements. It offers features like building an audience using video and media, advanced security features, tools SEO, and more.
It serves every size of the site, whether it has less than 10,000 visitors or more than that. It works for you even when you are not active in balancing revenue, analyzing content, improving web core vitals, and building audiences via video.
Features:
- Helps in booming revenue, performance, and traffic.
- Provides a better experience for visitors.
- Enables you to control all final decisions over monetization.
- Provides innovative data-driven insights on UX, revenue, and more.
- Suitable for every size and type of website.
- Other services include monetization, SEO & Analytics, UX & site speed, and more.
Pros:
- They provide a free trial and a free version.
- Provides fully automated and scientific solutions.
- Weekly produced newsletters help increase revenue.
Cons:
- Consulting and integration services are unavailable.
- Takes time to get used to it.
Eligibility: It only takes 30 seconds to create an account with a minimum traffic requirement of 10,000 page views per month. Sites with less than 10,000 views can also sign up via the Access Now program.
Approval Process: Easy.
Payout Terms: It offers the payment with a Net 30 schedule. You would get paid every 30 days after the money is earned.
Its payment methods include:
- Direct bank transfer (Payoneer)
- PayPal.
- Check.
Revenue Share: It gives 100% of revenue to the publishers and keeps the earnings of an ad posted at the bottom of the page.
CPM: Average revenue per 1000 impressions ranges between $12-18.
Verdict: Ezoic is the best for automated and scientific solutions. It does not have consulting and integration services which it needs to add in the future for better working.
Website: Ezoic
#5) Monumetric
Monumetric is an ad management interface that helps in monetizing the traffic in the right way to yield a high payout and a positive user experience. It lets you have full control over your site and final decision-making.
It was founded in 2012 with the aim to provide ad solutions to publishers.
It serves all types of publishers with different categories of blogs, content, platform, or network. It includes a variety of ad sizes like leaderboard, skyscraper, medium rectangle, in-screen, half-page, or pre-roll, and post-roll video.
Features:
- Innovate and improve their technologies constantly to deliver the best bids.
- Provides optimized data-driven ad strategies.
- Ensures monetization success by providing professionals specialized in websites.
- Reports are available via custom dashboards to display various related metrics.
- Tracks earnings on the go and measures impressions by ad units.
- Various monetization programs are available, like- Propel, Ascend, Stratos, and Apollo with different requirements.
Pros:
- Offers a wide range of ad units like Desktop display ads, Mobile-optimized ad units, Inline video ads, and many more.
- Place ads for you and let you focus on creating your content.
Cons:
- Minimum traffic requirements are high, with i.e.10,000 page views per month.
- Set up fee is high, i.e., $99 or you have over 80,000 page views per month.
Eligibility: Its traffic requirement is a minimum of 10,000 page views monthly. Based on the traffic amount, it offers 4 programs-
- Propel (10k-80k page views per month)
- Ascend (80k-500k page views per month)
- Stratos (500k- 10mm page views per month)
- Apollo (more than 10mm page views per month)
Approval Process: Moderate.
Payout Terms: It offers a Net60 payment schedule. You would get paid 60 days after the day of income earned. It charges $99 as an implementation fee.
Revenue Share: It keeps 15-30% as commission from the revenue and the remaining is given to the publishers.
CPM: The average revenue per 1000 page views is between $5 to $16.
List Of Ad Networks For Publishers
Ezoic
PubWise
Media.net
PubMatic
AdThrive
Mediavine
AdPushup
BuySellAds
PropellerAds
Monumetric
Index exchange
Google AdSense
Amazon Publisher Services
Sovrn
Primis
Publift
Adcash
Xander
Taboola
Infolinks
TripleLift
Vibrant Media
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